Globalization and small-shops owners

This interesting article shows an example of Globalization's good and bad effects:
Efficient big companies raising the bar, and on the other hand small-shop owners losing out

Chain Reaction: the story of Jordan's first chain pharmacy

In short, it talks about Pharmacy One, which is a chain-pharmacy in Jordan. In few years, this pharmacy has expanded into 17 branches, and it's taking business away from many pharmacy owners who have been in business for over 30 years.

what is the solution for these small-pharmacy owners?
are they the unavoidable collateral damage of Globalization and modernity?
or should the government enact laws to prevent Chains from providing better service or cheaper prices?
or maybe the government can offer educational programs to help those owners understand the new rules of the game? (but those go only so far)

It's a hard problem. It is even much harder if you are (or know) somebody who is losing his 30-year-old business to one of those efficient chains.

Similarly, an investor chose Hai Nazzal, which is a relatively poor neighborhood in Amman, to build a mall. That was a surprising step at the beginning. But soon it attracted almost all shoppers in the area. Many of the old clothes shops in the neighborhood closed up as a result... what do you do with these people who support usually big families? One can talk as much as he likes about free market, development, and globalization... but, to have a sizable portion of the population lose their livelihood in a short period is a real problem.

I'm not saying flip the laws, raise walls, and halt free market... one must find a solution to ease it on all these unsuspecting citizens who lost their livelihood within few months.

do you guys know/thought of any good solutions for this problem?
I think soon most of the arab world will fall into it soon.

More interesting posts about Globalization & Arab World:

Jordan’s Pharmaceutical Industry and Tomatoes

Industrial Jordan in the Age of Globalization