Jul 17, 2006

Latest in advertising... check your egg!



http://www.nytimes.com/2006/07/17/business/media/17adco.html?_r=2&oref=slogin&oref=slogin
IN September, CBS plans to start using a new place to advertise its fall television lineup: your breakfast.
The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October.

while this seems bizarre at first glance, ... it's not that of an idea. what do you think?
(intended overlooking of current events)