Dec 24, 2012

Newsweek's last print issue, but why?

Today Newsweek tweeted the picture below because on January 1st 2013 it'll be digital only.
While this is in part because people are spending much less on printed media, there's more to the story. They mixed up their audiences. Read more about this below the picture.
Inline image 2


Newsweek never seemed at home in either world since it merged with the digital Daily Beast, .... Caught between two worlds, Newsweek also struggled to find its voice. The magazine that once set the agenda on weighty topics was an odd fit with the irreverent Beast.

As a consequence, the magazine ended up vacillating between deadly serious and silly stunts, such as the "Diana at 50" cover that paired the deceased princess with Kate Middleton.

No comments:

Post a Comment