When people saw this in Chicago, they thought "oh.. don't miss with a Chicago woman!"
Some even followed the unfolding story on Emily's blog, AS IT HAPPENED! (http://thatgirlemily.blogspot.com)
But then... this same billboard appeared in 5 different cities in the US! which slowly proved to be dram-vertising for Court TV!
the details:
http://www.snopes.com/love/revenge/emily.asp
amazing... what is next in advertising land?
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